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It is very important for entrepreneurs, especially in the e-commerce world , to have knowledge of sales and marketing techniques in order to promote their products and brands . Otherwise, it can be very difficult to make sales. One of the online sales and marketing techniques that entrepreneurs need to master in order to deliver products to their buyers is SMS marketing .

In this article,   we will examine together “What is SMS Marketing? How is it done?” and what kind of effects it can have on increasing your sales.

What is SMS Marketing?
SMS marketing is a marketing strategy that involves sending marketing messages Phone Number List to a company's customers or potential customers via SMS (short message service).
SMS marketing is a marketing strategy that involves sending marketing messages to a company’s customers or potential customers via SMS (short message service) . These messages usually include product promotions, discounts, special offers, and similar information. SMS marketing is a popular marketing method, especially due to the widespread use of mobile devices, but it also has a few significant disadvantages.

First, SMS marketing messages may be undesirable and inconvenient for recipients. Second, there is a cost to disseminating SMS marketing messages, and these costs can be significant, especially for a company with a large customer list.

       

For all these reasons, when creating an SMS marketing strategy , it is important for companies to obtain customer permissions and send the right messages at the right time. It is also important to protect customer privacy when sending SMS marketing messages .

The Importance of SMS Marketing
SMS marketing is a marketing method where a company can reach customers and potential customers quickly and directly. Therefore, managing SMS marketing strategies increases the potential of companies to reach their target audience accurately and effectively. In addition , as mentioned above, SMS marketing method quickly conveys special offers, discounts and similar information to customers. In this way, it can increase customer loyalty and sales.

SMS marketing can also be a more cost-effective option for reaching customers than other methods. For example, while marketing materials sent via mail can be much more expensive, SMS marketing allows you to reach customers quickly and at a low cost.