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Strategy completely reverses the process - it suggests creating a product and launching it into the market in its most streamlined version. One that has only those features necessary for correct use and to meet user needs is the so-called essence of its functionality. The term was coined by Frank Robinson in . However, it didn't become popular until 2000 when Eric Ries discussed it in his famous book The Lean Startup.
The purpose of this approach is to evaluate the potential of an idea early in the product life cycle. The tests and opinions carried out are intended to provide the creator with an answer as to whether the product is likely to interest the Country Email List recipient, whether its further development is profitable and whether, ultimately, the invented solution is likely to be successful. If the test result is positive, further work on the project can continue. Otherwise, the game will be worthless.

According to a study by , startups fail due to lack of market demand for their products. The abbreviation itself comes from the word meaning minimal – that is, minimal. It assumes that creating a product with basic functionality with a minimum of effort and money is feasible—that is, profitable or viable. This means that the product provides sufficient value to its first users. It's fun, useful and has a purpose. A product - just a product. In the technology industry.
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