The Principle of Coherence The principle of consistency

jilhok00010@gma

You can do the same, with skill, in your content your YouTube videos, your blog articles, your webinars and even your sales meetings!  Test Gamification Gamification means integrating fun into the experience of a prospect or customer. The idea here, to activate the loss aversion bias, is to offer badges, trophies or even rankings for the slightest pretext. Example if you offer software, you can provide badges that you will give to your users according to their level of use of the features. Obviously, the best get interesting rewards!  Use the competition argument!


This is the key argument that I use in a commercial negotiation  if you dont go there, your Albania WhatsApp Number competitors are already there and they risk gaining an advantage that you will never catch up with! » Boom, loss aversion and I have the persons full attention. This technique, which you can also use in your marketing content, also has the merit of activating the cognitive bias of social proof! BONUS  is THE cognitive bias that you must have in mind in your marketing and sales strategy. It also singlehandedly justifies the importance of marketingsales alignment .





The principle of consistency is a cognitive bias that means we tend to make our decisions based on our past decisions. For example if I decide to pay for the services of a sports coach, thanks to the principle of consistency, I will also decide to improve my diet. If I take this example, it is precisely for the exception which proves the rule because I made the first decision but not really the second Haha! Why is this cognitive bias important in your marketing and sales strategy? The principle of consistency is essential for a simple reason even if the expectations and behaviors of your prospects change depending on their level of maturity, they always make their decisions consistent with their past decisions.