Omnichannel: the future of points of sale Cross-channel has

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offers, it is also present and efficient on the main social networks… In short, this company provides its customers with different channels in order to streamline their purchasing journey and offer them the best possible purchasing experience. now become part of the customs of companies and this marketing strategy is used by a significant number of them. But now, the time has come to implement an omnichannel marketing strategy, which consists of creating synergy between the different channels used.

Consumer behavior has evolved, they no longer consume in Phone Number Data the same way, are more demanding and their purchasing journey has become more complex, becoming much less predictable. Generally, it is said that an omnichannel marketing strategy rhymes with connected stores. These allow you to connect to the Internet directly at a point of sale. In B2C, connected stores are increasingly developing in order to offer customers an experience halfway between physical and digital: “phygital ”, creating buzz and curiosity among customers.




This makes it possible to combine the different distribution channels, in order to create a unique experience that sticks in the minds of customers. It is with this in mind that Samsung, for example, has developed various connected store concepts that it sells to ready-to-wear stores, hair salons, etc. For example, the company has created a virtual and connected fitting room, a smart beauty salon, etc. All with the aim of offering customers a connected purchasing experience in a physical point of sale.