Marketers who know their customers

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Don’t need personas Remember, buyer personas don’t just benefit new companies and businesses looking to rebrand or tap into entirely new demographics. Personas are about more than simply getting to know your customer. They’re about developing a deeper understanding of their wants, needs, goals, and motivations. It’s definitely possible to know your customers very well but still not understand everything about why they behave as they do when considering a purchase, especially as their needs evolve over time.

That said, buyer personas have marketing value for businesses of every type and size. Adding them to your marketing repertoire can help keep you from making erroneous assumptions that could lose you customers and ultimately hurt your bottom line or ICTP Conference 2017 brand reputation. Keeping them updated on an ongoing basis ensures you know your customers well now and continue to understand them well into the future. Wrap Up: Leave Buyer Persona Myths Behind for.



Good Creating incredible buyer personas that genuinely capture the essence of who your clients are and what motivates their purchase decisions is a skill. And like any skill, it can be mastered with enough research, dedication, and practice.Part of that means identifying best practices and persistent buyer persona myths that can hinder success. However, the right tools can help the process considerably, as well.