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If you want your website to rank, you need to create original and quality content. Unsecured sites Many years ago, Google announced that they expected all website owners to install an SSL certificate on their website. This security protocol encrypts the connection between your website and the user's browser. Today, it is almost impossible to find websites without an SSL certificate on the first page of search results. So if your site doesn't have one, you're missing out on valuable ranking opportunities. Too many categories Too many categories on a website can confuse users and search engines.
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