Overall, Mailchimp’s pricing is pretty convoluted

mdsaikwat03

Mailchimp is highly customizable by feature. Mailchimp’s pricing depends on four variables: number of contacts, number of monthly sends, number of seats and number of features. Brands pay based on how many subscribers they have (contacts), how many emails they want to send per month (sends), how many unique logins they want on their plan (seats), and what kind of features they want to use. The more premium the plan, the more of everything users get. Price per month: from free to $1,000+ Pricing structure: Mailchimp offers four plans (including a free one) with features ranging from simple to Cadillac-level; the price of each plan varies based on contacts, sends and seats.

What you can get for free: Mailchimp's free version includes basic functionality — think simple latestdatabase.com automations, a few templates, landing pages and signup forms — and unlimited sends to up to 2,000 contacts. Cheapest for: brands with small email lists that only need to use the most basic features. Most expensive for: companies with quickly-expanding email lists, or for small businesses that plan to use a lot of features to grow.It might be hard for someone just getting started with email marketing to pick the plan that will work best for them. Customizing plans can also be confusing.



Mailchimp’s help pages state that users can also supplement their monthly plans with additional features, and Mailchimp confirmed to MarketerHire that clients can purchase features a la carte, including transactional emails ($10-$60 per month) and ad retargeting ($7 per week) However, chat support doesn't make it easy to figure out which features can be purchased individually, or how much they cost. Source: Mailchimp (screenshot) On the bright side, Mailchimp offers a flexible Pay As You Go Plan that lets users buy email credits as they need them. The features included in the Pay As You Go Plan correspond to the Essentials monthly plan.