|
Firstly, we determine demographic data, i.e. data related to a specific age, who this person is, and where we are directing this advertising. But what is important is that we should not use these general Google groups, i.e. "People interested in sports", because it is a very, very general group. Only, for example, when targeting golfers with an offer, specify the websites they visit.
That is, determine the sites of golf courses that are in the area, different sites for people who play America Cell Phone Number List golf. And thanks to this, we actually reach people interested in golf who play golf, and not people who are only interested in sports or are even interested in golf because they have read an article about the success of a Polish golfer. AJ: To simplify, we assume the need to generate - clicks a day, which will probably come down to a budget of PLN - a day, as you said. If we don't have that much, of course we sew with what we have. We choose either one service, one category or more if the budget allows.

We start with them. We take great care to ensure that our campaign is well prepared for the target group. Both from the perspective of who to direct it to and who should not see it. Because we know that so far, for example, these people have not bought from us - these regions do not appear in our CRM at all, no one places orders from there, and so on and so forth. And this is our starting point. Supplementing it, depending on the type of business, either in the case of e-commerce with so-called product campaigns, i.e. products displayed in advertisements, or, regardless of the type of business, with campaigns, which you call reach campaigns.
|
|