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Determine goals (purchase, recognition acquisition, recruitment, advertising revenue, etc.) Deciding which SNS to use Scope of work carried out by the agency Operation schedule We will decide on the above together with the SNS agency. Creating content to post You can also request an agency to create content such as text, images, and videos to be posted on SNS. Request methods can be divided into two types: We prepare the text draft, materials, and design direction in-house and have them produce the creative. Outsource everything from text to materials to design to an agency Content production costs will be higher if the entire scope is outsourced to a production company. Also, it may take some time to make arrangements to incorporate your brand's commitment and philosophy into the content.

Replying to likes, comments, and DMs on your behalf This is a task wh Laos Phone Number Data ere you will be asked to "like" and "reply" when a comment is added to a post, as well as "reply" to a DM . In recent years, SNS marketing has tended to place more emphasis on the engagement rate (reactions from users) than on the number of followers. Additionally, the algorithm is such that posts from accounts with many followers who respond to posts are more likely to reach people outside of their followers. Therefore, adding "likes" and responding frequently is essential in order to continually receive responses from users. Create a manual in advance to explain the direction of your responses.



Report creation/review The task is to check the current situation by having a report summarize the numerical values ​​and operational results of the posted content . You can share the details of the measures you have taken, the results of the measures, and future improvement measures. Check the report and decide on the direction of new measures together with your agency. Marketing support other than SNS account management In SNS marketing, it is important to implement the following two measures in addition to account management. Influencer marketing: Create tie-up content with influencers Operation of SNS advertising By incorporating influencer marketing and advertising operations, you can gain recognition in a short period of time. risk management On SNS, content can sometimes go viral.