Over the past years UNIQLO has focused on firsttier cities in mainland China targeting the middle class. In September UNIQLO officially started its journey in the Chinese market starting from Shanghai the fashion capital. Over the next years UNIQLO swept through the business districts of major firsttier cities. In the hustle and bustle of the city UNIQLO stores are always crowded. Young whitecollar workers wearing simple Uniqlo styles hurried past on the streets. In highend shopping malls UNIQLO stores always occupy the most conspicuous positions. Uniqlo seems to have become synonymous with urban fashion.
Over the past years the macroeconomic environment between booming and con Armenia WhatsApp Number sumption power is increasing Japan's economy is in recession and consumption power has declined. Consumption power rises and falls but there is still a big difference China's per capita GDP is less than of Japan's China's per capita GDP is US and Japan's per capita GDP is US When Uniqlo moved affordable basic models to China it instead raised prices Uniqlo targeted the middle class and increased the price of clothing in the Chinese market by but it was still lower than the price of European and American clothing.
To this day the number of UNIQLO stores in China's firsttier cities is much higher than that in third and fourthtier cities. The number of Uniqlo stores decreases as the city level decreases. Although the total number of stores in firsttier cities is not as good as that of new firsttier cities the Uniqlo density in firsttier cities is higher. Data source UNIQLO official website The Uniqlo density in firsttier cities is much higher than that in other cities. There are cities in Beijing Shanghai Guangzhou and Shenzhen with an average of Uniqlo stores in each city stores in Beijing stores in Shanghai stores in Guangzhou and stores in Shenzhen.
發表於 2024-3-7 12:27:21
