LEGO If you use the example of

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From my point of view, Instagram in particular is a great channel to get the most out of with relatively little budget and effort. Ask yourself how you can get images for your content or create useful recordings yourself. You don't necessarily have to have the most expensive equipment to do this. Most commercially available smartphones these days are equipped with relatively good cameras and on Instagram you can spruce up your pictures a little before publishing them. As soon as you have set the course for visual storytelling (see tips 1 to 4), you should start.


Continually try out different content and implementation options and constantly adapt Special Data your strategy to the feedback from your target group. In this case the motto applies: Whatever you like is allowed! 3 best practice examples: the big players So, now let's get down to business: In addition to my top 3, the big players in this area so to speak, I have also picked out another example for you that shows how visual storytelling via social media works. 1. LEGO, today's success is closely linked to the brand story: In the age of Playstation and tablets, the former toy giant was on the verge of financial ruin just a few years ago.




But then a new CEO named Jørgen Vig Knudstorp came into play, who recognized the signs of the times and made the company once again one of the largest toy manufacturers in the world. But how did he achieve this phenomenal turnaround? He focused primarily on stories or the great epic works of our time such as “Star Wars”, “Harry Potter” and “The Lord of the Rings”. The legendary LEGO figures offer space for new adventures and are still closely linked to what users already know from literature and film.