Having compelling creative and lousy ad copy (or vice versa) is like putting

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The only difference is that you DON’T want to exclude this audience. Next, create a lookalike to expand your reach. You can easily access these audiences when you are constructing your ad set: Facebook advertising cost audience ad set As you attain more customers and website visitors, you will have to update these lists similar to how you initially uploaded them. Now you’re ready to layer interests and behaviors to get your lookalikes to even further resemble who you’re looking for… Facebook advertising cost Putin dog lookalike (Perfect) Efficiency Tests Once you have these audiences constructed, the best way to achieve cost-efficiency is to test.

Set up multiple ad sets with similar but variable target audiences. Set the daily budgets IT Numbers low so that it disperses across these ad sets and construct one to three competing ads for each (with different copy/ creative). Facebook automatically favors the higher performing ad, so it will be easy to cut ties with the others. The ads and ad sets who are winners will float to the top, allowing you to optimize and transfer your full budget into what is already PROVEN TO WORK. Relevance Score The primary factor to achieving the lowest possible cost for your ads comes from your Relevance Score. The specifics of achieving a high relevance score lies within how “engaging” your ads are within a given ad set. Relevance Score is ad-specific, meaning that you could have three ads within an ad set with different relevance scores based on the nature of their copy and the degree with which they have been interacted with.





This is why it is important to have tryouts and file down on your all-star performing ads. This practice will also improve your skills from a copy and creative perspective, challenging you to make better and more creative ads. Attention to Detail You should make your ads as visually captivating as possible. Remember, you’re competing for attention and engagement. This isn’t Google, they aren’t searching for value – you’re bringing the value to them. Don’t forget about copy either. Although looking good is half the battle, your ad needs a great personality in order to be popular.