Tips for Creating an SMM Strategy

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We have already written about how to set goals in the SMM strategy. Today we are going to talk about the strategy itself. Its creation is a difficult task. There are many goals that can be focused on. For example, brand awareness, engagement, traffic, and registration – and these are just some of them. Also, you always need to find out if your goals in social networks match the overall goals of the company. How to decide what to focus on?

Let's bring to your attention 5 tips for creating an SMM strategy. Let's go!


Council No. 1. SMM goals must meet the overall goals of the company

In order for marketing not to shopify website design  become an independent and completely independent part of your business, it is very important that the goals that you set on social networks somehow retell with the values of the organization and common business goals. Set a sense of several business challenges for the coming year and think about how social media can help implement them.

Evalen the impact of how social media marketing can affect your business. Then compare the company’s main goals with how social media will help them achieve them. If the company has no global goals as this, then the goals in social networks can always be associated with marketing


Council No. 2. Dram the goals

Goals are set, but now they need to be achieved somehow. This requires specifics in action: you need to decide what to do first, what - then, and what - at the end. If the company faces only one goal and the ways to achieve it is not painted, this goal will never be achieved.

Let's set an example. If the company’s goal is to win a new market segment, and the goal of the SMM strategy for this step is to establish relationships with influencers and brands in this market, what exactly should be done?



It is necessary to break the goal inherent in the SMM strategy on tasks. For example, like this:

    To make a list of 100 influential people in this area.
    Contact them by sending them a message in any way.
    Agree to create a sponsored post with an interested influential person.


Council No. 3. Set priorities

First of all, this is necessary because each advertising campaign has its own budget. This budget is limited. Even if you have a lot of free financial resources and you just don’t know where theirs is, it’s not a reason to spray them without achieving anything. The principle of “the more money, the better the result” does not work here.

So decide what you want to spend money on. Set priorities and choose the main goals. There are many different methods for this. We can offer a “Enyed-complexity” model. Here's what it looks like: