5 keys to digital marketing for restaurants in 2021

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2020 has been a difficult year for the restaurant industry . It has also been a hectic period in which there have been many changes in the sector. The coronavirus crisis has changed society, and businesses are adapting to the new needs of these consumers.

2021 will represent a period of slow recovery . Before everything returns to normal, that right will have to be earned. The hospitality sector knows that it cannot approach this year in the same way it entered 2020. The rules of the game and the model have changed.

R Creative , a digital marketing company WhatsApp Number Database based in Atlanta, Georgia, USA, and heir to the renowned agency Rystedt Creative, lays out the five most important aspects of social media marketing in the coming months.

100,000 ghost kitchens and virtual restaurants already operating in the United States
1.- Digitalization of all communication channels
Every restaurant is different. We can't compare the large operations of fast food leaders like McDonald's or Domino's Pizza with the small family-run coffee shop in our neighborhood.

For medium-sized restaurants, those that run one very successful establishment or several modest establishments, the most recommended digitalization methods are chatbots or  virtual assistants and the creation of a brand image augmented by artificial intelligence .

The roadmap is clear: all businesses are moving towards greater virtualization of the services they offer. Of course, these emerging needs must be met after ensuring that the restaurant's basic interfaces (website and mobile app ) function correctly and are highly usable.

Top 7 Applications of Artificial Intelligence in Restaurants in 2021



2.- Personalized interactions
As restaurants move forward with their digital transformation , they gradually lose a certain identity. It is necessary to find ways to recover that brand image even when using purely digital communication channels.

To do this, it is necessary to agree on the same approach across all communication channels with the customer . This creates a certain familiarity with the distinctive elements of the brand and helps to provide a more personal service via digital means. It is important to maintain the same tone even when it is a bot that is in charge of serving people.

3.- Optimization for mobile devices
The coronavirus crisis has led, as expected, to an increase in the amount of time spent using mobile devices. In the US, the average amount of time an adult spends in front of a cell phone screen is over four hours a day. In Spain, the situation is not very different. And the same is true in other Latin American countries.

Ensuring that the customer communication interface is properly optimised for mobile operating systems (iOS, Android and Harmony OS) is therefore of crucial importance. Minor inefficiencies in this area can result in serious losses in digital business volume.

Poor optimization is not only problematic for the potential consumer, but is penalized by search engines, damaging the SEO of our digital marketing efforts.